OnLive CEO Steve Perlman has told MCV that next year some of OnLive’s publishing partners are planning to ship disc products that contain a code entitling consumers to play via OnLive at no extra cost.
“They know that that means their customer can play wherever they are and have a new level of convenience.”
In addition, big electronics brands are keen to bundle OnLive in their products to help it find traction in UK living rooms. Perlman revealed that manufacturers of Blu-ray players initially are keen to get involved.
“They see OnLive in a similar way to LoveFilm, only without the physical media element,” he said. “It’s an extra service to offer.”
He expects consumer products with built in OnLive capability to be in UK stores pre-Christmas – and if not then very soon afterwards.
OnLive will launch in the UK on September 22nd.