Original TV shows coming to 360

Christopher Dring
Microsoft has inked a deal that will result in the first original TV content produced for the Xbox 360 gaming console, according to Media Week.

The partnership is with Safran Digital Group, a web-based production and distribution company that has been launched by Hollywood talent agent Peter Safran.

Safran will produce six unnamed short-form series, which will launch on the Xbox sometime in the summer, and is aimed at the Xbox’s core audience of young adults (18-34).

Currently, gamers can download full-length movies and TV episodes from Xbox Live, but nothing created originally for the platform.

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Tags: xbox live , xbox 360 , safran digital group

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