“We need a strong, relevant identity to clearly articulate the core values of the Oxygen Games label in the light of recent developments – international expansion, our focus on entertainment for lifestyle and family gamers and the creation of our own development studio – as well as our plans for expansion in 2008 and beyond,” said CEO of Oxygen Games Jim Scott.
“Oxygen Games has evolved into a global creator of relevant, interest and lifestyle based gaming entertainment and now the look and feel of all communications, especially those that are consumer-focused, are fully aligned to our strategy, values and future ambitions.”
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