PC driving South Korean market to $2bn

The 80-page research document entitled Games Market in Korea claims the rise is driven by the popularity of online PC games, encouraged by the nearly 80 per cent PC household penetration and the string of over 20,000 Internet cafes. Mobile gaming is recognised as one of the fastest growing segments, due to a wave of new technology delivering more advanced gaming content.   

“The PC-based online games market is forecasted to be valued at more than $1.2 billion in 2006 and constitutes the largest games platform in South Korea,” says the report. “Pearl Research believes that casual games account for more than 30 per cent of the online games market and appeals to a wide audience including females and gamers 30 years and older.”

“Mobile games represent one of the fastest growing games segments and are forecasted to exceed $275 million in 2006 in South Korea. A slate of new technologies capable of delivering rich mobile content; ubiquitous marketing by South Korea’s three mobile carriers, SK Telecom, KTF and LG Telecom; and innovative 3D mobile games are expected to drive the market.”   


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