In order to fully represent the entire trade, the awards will be divided into three separate sections – Frontline, Distribution and Vendor. The categories will contain five awards each.
The Frontline awards recognise excellence in customer-facing firms, be they on the High Street, the internet or dealing with businesses. The winners will be those companies that best represent the UK technology industry to the outside world.
The Distribution awards are designed to acknowledge the hard work put in by the unsung heroes of the channel. The sales and marketing teams at distributors are a vital link between vendors and retailers, without whom the channel would grind to a halt.
Of course no technology awards event would be complete without the companies that actually make the products – vendors. The PC Retail Awards will again concentrate on the sales and marketing teams of these companies – as they act as their 'face' in the channel.
Finally there will be a Grand Prix prize which will be awarded to the individual, team or company deemed to have made a conspicuous contribution to the channel in the previous year.
PC Retail will begin accepting nominations for all the awards, bar the Grand Prix, at the beginning of next month.
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