Peter Mandelson arrives in Second Life

Ben Parfitt
The UK Labour party has become the latest governmental institution to turn to online social world Second Life in effort to spread its word to a brand new audience – and a 3D representation of Business Secretary Peter Mandelson has been chosen to front the venture.

For the complete story, including coverage of the reaction to the news from the UK national press, click here.

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Tags: Digital , 3d , life , second , labour , peter , virtual , mandelson

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