Peter Moore delivers EB EXPO keynote speech on empowering players

The biggest moment at the EB EXPO was the keynote speech by EA COO Peter Moore, who championed the cause of popularity within videogames.

His address spent a considerable amount of time recounting the path games have trodden to get to where they are today, reminiscing about the pre-console FPS days, the 'beauty' we beheld in the original Need For Speed and Top Gun, and the perception of the role of the gamer over time.

"It doesn't mean because it's casual that it's wrong" says Moore while outlining EA's recent acquisition of PopCap. "We acquired them because we see the future of gaming. We love Need For Speed The Run, we love Battlefield 3, but there's also a time to play Plants vs Zombies and Bejewelled." Moore vehemently rallied against the notion that social or casual gaming is somehow 'bad' for core gaming.

He outlined the ways in which EA's Origin service would utilise the data it was able to capture. Fending off a heckler, Moore advocated a new way to play games, described the positive impact Origin would have on existing EA games and addressed key concerns while talking up the future of EA's service.

Speaking to popularity as a form of power, Moore says that where EA goes from here is down to the players. The cross-platform interaction EA is seeking to offer with all its games Moore is pushing as being the next way to understand players' needs.

After a look at some of EA's highest profile titles, Moore closed with a video presentation by Mass Effect 3 executive producer Casey Hudson beckoning players to join the fray.

The full keynote speech can be viewed via our friends at GameSpot.

To register for the MCV Pacific News Digest, head to the registration page: http://www.mcvpacific.com/user/index/register/journey/register

Add a new comment