Entitled Games 4U and Click-a-Game, the websites sell a range of new and back catalogue Wii, DS, PC, PS2, 360, PlayStation 3 and PSP titles, as well as consoles and accessories.
Both websites offer free delivery and up to 50 per cent off certain titles. The outlets are also being marketed through the Phones 4U and Dial-a-Phone websites, with special offers available to existing mobile phone customers.
The portals have been launched with the help of white label specialist The Hut, which also runs Asda’s e-tail portal along with its own website, Thehut.com.
“We run these sites like all of our other white label sites,” said The Hut’s head of marketing Caroline Austen. “We deal with maintenance, ordering and the back end, whilst Phones 4U market and promote the site.
“Our white label service is a key part of our business and we’ve been producing a number of these sites for some time now – including the one for Asda.”