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Plants vs Zombies bridges the hardcore-casual divide

Ben Parfitt
Plants vs Zombies bridges the hardcore-casual divide

Despite having been on the market for just a little over two weeks, Plants vs Zombies is already on track to become PopCap’s best ever selling game – an impressive feat considering that it’s up against the likes of casual legends Bejeweled and Peggle.

It may well be, though, that its success stems from the fact that Plants vs Zombies has stumbled upon that rare formula that means it’s able to sell to both the casual and hardcore audience.

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Tags: sales , casual , popcap , zombies , peggle , bejeweled , plants , ahrdcore

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