PlayStation in the pink

by Neil Long
Monday, August 21st 2006 at 11:00AM BST

The new bundle includes two pink DualShock controllers and a similarly-hued memory card, which will retail at £129.99 and include SingStar Pop, which is sure to attract that-all important 'non-gamer' demographic.

The newly styled console will be on show at this week’s Leipzig Games Convention, and it is hoped that the new SKU will push PS2 hardware sales past the 40 million mark.

“The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console’s continuing popularity and relevance with a fun new twist,” said Mary Tristam, PlayStation 2 UK brand manager.

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