PlayStation logo going global

Ben Parfitt
PlayStation logo going global

In a fresh move to cash in on what has become a globally popular brand, Sony has announced that it is to expand its licensing program to allow the use of the PlayStation brand on a range of non-gaming products.

In June last year Sony confirmed that it was to liberalise its games licensing program, allowing a wider range of third party manufacturers to manufacture PlayStation-compatible devices.

Now Andriasang reports that Sony intends to licence out use of the PlayStation logo as well as the triangle, circle, square and x icons for use on t-shirts and various other lifestyle products.

These products will also carry carry the ‘Official Licensed Product’ seal.

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Tags: Sony , PlayStation , brand , licence , logo

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