After Mercedes and Nissan, Sony PlayStation has brought another of its global brand partnerships to Indian audiences.
Sony India has partnered with German automaker BMW for the BMW Experience Tour 2014, a 13-city country-wide tour that will offer customers an opportunity to test drive various BMW machines and interact with product experts.
PlayStation Zones will be set up at each venue of the BMW Experience Tour 2014, allowing visitors to get their hands on a variety of games across PlayStation platforms, including racing simulation games such as Gran Turismo 6 on PS3.
“We are extremely delighted to be partnering with BMW, one of the biggest automobile companies in the world. The PlayStation Zones set up at all tour venues will enable audiences to experience a near real-life driving and racing simulation on PlayStation-integral to the great BMW Experience Tour 2014,” said PlayStation India country head Atindriya Bose.
BMW Experience Tour 2014 will be headed to Jaipur, Chandigarh, Delhi, Lucknow, Kolkata, Nagpur, Mumbai, Pune, Hyderabad, Chennai, Kochi, Bangalore and Ahmedabad for three days each.
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