Amazingly, the Sony Ericsson Xperia Play – or PlayStation Phone, if you prefer – has yet to be officially announced.
This is despite the fact that we more or less know everything there is to know about the device, minus the price and release date.
We even know that it will run PSone and Android games delivered by Sony's new Android-enabled content delivery service PlayStation Suite.
And while we all wait for Sony Ericsson to finally announce the device, one Norwegian website has got hold of what it claims to be the first TV ad for the handheld. You can watch it below: