Playwire media has signed a deal with the GameStop-owned Gameinformer.com to become the sole representative for all advertising inventory for the digital edition of the magazine and its associated website.
Game Informer claims to be the largest digital publication in the world and with a total circulation of over 6.3m it certainly sounds like it. That gives Playwire a huge and dedicated audience to market at, further boosting its claim of being the largest online player for companies wanting to reach gamers.
“The Game Informer brand compliments Playwire’s extensive line-up of game sites within their network,” said Rob Borm, Associate Publisher, Game Informer. “In balance, Playwire’s seasoned sales group, proprietary technologies and market reach opens unique opportunities for brands to engage with Game Informer’s loyal audience.”
The monthly magazine is supported by retailer GameStop with deals tied into the company's loyalty card scheme, which goes some way to explaining its gigantic success. Its reach (both in print and digital) allows it to acquire numerous high-end exclusive reveals every year.
“The growing partnership between Playwire and GameStop is a natural fit, further uniting the largest online ad representation firm for reaching gaming and entertainment enthusiasts and the largest digital publication devoted to gaming,” said Jayson Dubin, CEO, Playwire Media. “We’re consistently seeking to provide our brand partners with new audiences, while driving incremental demand for publishing partners like Gameinformer.com.”
This partnership follows an announcement in which Playwire Media became the exclusive provider for non-endemic (ie. not gaming) advertising content for GameStop TV - an in-store TV channel that provides entertainment programming while consumers queue to pay, increasing dwell time and reducing perceived wait time.