The Xbox One price war rages on as GAME has become the first retailer to break the sub-£300 barrier (pre-owned, at least).
GAME has slashed the price of a pre-owned Xbox One to just £299.99, well below the retailer's £329.99 asking price for a second-hand PS4.
It's also a massive £100 discount over the already cut £399.999 RRP of a brand new Xbox One, which was introduced by Microsoft in March with the launch of the Titanfall bundle.
Advertised as daily deal, the discount isn't likely to last long. Unless, of course, other retailers jump on the band wagon and offer similarly aggressive discounts.