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PS3 boosts Blu-Ray sales by 1000 per cent

Ben Parfitt

by Ben Parfitt
Wednesday, July 4th 2007 at 5:03PM BST

With Sony’s high definition Blu-Ray format seemingly pulling away from Toshiba’s rival HD-DVD standard in the current hi-def war, Sony Pictures Home Entertainment has announced that European Blu-Ray sales have enjoyed a sharp rise since the arrival of PS3.

Tech Digest reports that over 180,000 Blu-Ray Sony movies have now been sold in Europe, with sales climbing by over 1000 per cent since Sony’s PlayStation 3 hit the market in March

"The launch of the PS3 had a tremendous impact on Blu-Ray software sales across the board," Sony Pictures’ executive VP Matt Brown stated. "Recent sales figures are a clear indication that the PS3 is seen as an entertainment device."

Tags: PlayStation , ps3 , blu-ray , hd-dvd , hi-def , high definition

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