Sales of PS3 hardware have enjoyed a significant spike in the UK following the machine’s price cut.
A reliable retail source has told MCV that Sony’s machine saw a sales increase of nearly 65 per cent week-on-week following the decision to cut the RRP of the base model to just £199.99.
What makes that especially good news for Sony is that its heavyweight marketing campaign has only today got fully underway.
An extensive 5,000 run of six-sheet public posters ads hit the UK High Street this morning and many retailers have only today got their in-store POS for the new price in place.
With the arrival of Deus Ex: Human Revolution this Friday marking the long awaited arrival of the holiday shopping season, there’s every reason to hope for an even better performance from the console next week.