Auctions for the in-demand console have already reached as much as £1,200, while Kotaku reports that some High Street retailers are selling PS3s - advertised as ‘used’ - for around £650.
Launch day saw an impromptu appearance from Kutaragi himself at Tokyo’s flagship Bic Camera store.
“I’m grateful that so many people are waiting for the PS3,” he said. “I hope you will enjoy the next-generation entertainment to your heart's content.”
Now all eyes are on the US PS3 launch on the 17th. While many more units will be available in the States, retailers and auction websites are bracing themselves for a similar rush to cash in on the PS3 frenzy.
Sony has still yet to confirm a date for the European launch other than sometime in March, leaving an increasingly confident Microsoft and the arrival of Nintendo’s Wii to hog the pre-Christmas headlines.
Nevertheless, Sony confirmed to MCV last week that it has a £7 million Christmas marketing spend planned, based around pushing the likes of Buzz and SingStar on PS2 and handheld PSP.