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PS4 is beating Xbox One in social media war - report

Ben Parfitt
PS4 is beating Xbox One in social media war - report

Sony’s PS4 arrives in the UK and Europe today and a new report has found that the machine currently has the advantage over its rival Xbox One on social media.

The Telegraph reports that Sythesio has analysed social media, forums and online comments since the start of the month, finding that PS4 is discussed 40 per cent more and has generated three times as much positive coverage.

In addition, the report found that “nearly half” of comments about Xbox One cited issues with faulty hardware or TV connection issues.

"Although the PS4 has only just had its European launch, there is still a markedly higher level of online buzz compared to the Xbox,” Synthesio UK MD Catriona Oldershaw stated.

“The Xbox One has received criticism in some quarters due to hardware glitches, however, consumers are still very positive about the hand gesture and voice recognition upgrades.

"If the Xbox hadn't experienced teething problems, we would have expected the proportion of positive comments to rival the PS4. However, it is clear that the PS4 has a much more vocal online consumer base. The question is whether these online advocates help to drive sales.”

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Tags: Microsoft , Sony , Xbox One , playstation 4 , PS4 , Next-gen , social media , positive , Market Data

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