PlayStation 4 has exceeded the million units sold milestone in its first 24 hours at retail, Sony has announced.
The figure only accounts for US and Canada purchases, as North America is the only territory the console has currently launched in.
For comparison's sake, the PS3 wasn't able to move 200k units in its first two weeks of availability – though stock shortages played a major factor in the results.
The strong start would appear to put Sony right on track for its previous projection of 3m units sold by the end of the year and 5m units sold by the end of March 2014 (the concluding month of the firm's fiscal calender).
The PS4 lands on shelves in Europe on November 29th, and in Japan on February 22nd of next year.