Re-focused Future in ‘aggressive’ online assault

Having posted a £50 million loss in its full year financials last week, the publishing firm continues to re-assess following the departure of Greg Ingham as chief exectutive earlier this year.

Ingham’s replacement was current CEO Stevie Spring, who has already set about disposing Future of its Italian subsidiary and reducing debt.

“The key is doing more of what we do best,” MD of Future Robert Price told MCV. “It is a strategy that we’ve been working on for about six to nine months, and we are prioritising our core sectors and also building and strengthening our online service.”

Having nixed fears of staff cuts, Price went on to send out a warning shot to Future’s numerous online rivals,  promising to significantly ramp up the firm’s online presence.

“What we’ve announced this week is a re-iteration of our online strategy, involving a more aggressive approach than we’ve ever demonstrated before,” he said.

“Gamesradar goes from strength to strength and we have a major technology web portal going live in January called tech.co.uk, built on the Maximum PC network we already have. In terms of resources, online advertising currently makes up about eight to nine per cent of our ad revenues and we see that growing strongly this year.”

- A full interview with Future managing director Robert Price will be published in next week’s MCV

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