Woolworths.co.uk has kicked off a nationwide marketing campaign to draw consumers to its site, in a sign of its strength as a reborn retailer.
The site sells items across three 'shops': the main Woolworths.co.uk site, Entertainment and Party & Pick'n'Mix.
And after officially launching last week, the firm has now rolled out its 'Now Playing' campaign across the national press - including the online news pages of UK tabloids.
The site launched last Thursday. Shop Direct estimated that over 100,000 people visited in its first 24 hours.
Woolworths.co.uk sells a strong variety of video games software across all platforms.
You can view the full video of the site's new campaign below.