Record-breaking opening as Europe embraces Warcraft

By Johnny Minkley
Released on February 11th, the VU Games-published title achieved sell-through of 280,000 units on day one alone – a figure the developer claims is greater than the assumed overall size of the European MMORPG market. A total of 380,000 units is said to have been sold over the first weekend.

Blizzard is also claiming records in the number of accounts set up and number of concurrent players, with some 290,000 players said to have set up accounts over the first few days, and 100,000 simultaneous players recorded on day one - reaching a peak of 180,000.

“We are extremely pleased by the launch of World of Warcraft in Europe,” said Mike Morhaime (pictured), president of Blizzard Entertainment.

“Our experience of launching World of Warcraft in North America last year has helped us to prepare for Europe by providing more boxes at launch than we had previously planned and deploying more servers from the start, which we hope will allow us to provide a smooth and fun game experience from the outset for everyone playing.”

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