Red Dead makes £10m in two days

Ben Parfitt
Red Dead makes £10m in two days

Red Dead Redemption has enjoyed a impressive opening weekend, despite suffering from stock shortages on release day.

MCV estimates that the Rockstar title generated in excess of over £10 million at retail in two days.

The game is set to keep selling in the coming weeks – provided stock levels are sustainable.

The arrival of Red Dead Redemption was somewhat mired as reports emerged of transit problems and a disagreement between Asda and Rockstar owner Take-Two.

Nevertheless, retailers across the board have praised the game for its inital performance.

“The launch went incredibly well,” said HMV’s commercial manager for games Jonathan Hayes. “As a relatively new brand, it’s almost done this from a standing start.”

GAME’s head of UK PR Neil Ashurst added: “The game was flying out of the stores. Some branches ran out – particularly of the PS3 version, due to a lower than expected level of stock – but this was apparently felt across all of retail. But we’ve had more arrive and we’re expecting another shipment in the next seven days.”

Despite the game almost selling out, it debuted at the top of the All Formats Charts.

Hayes said: “You could argue that a few sales were lost, but not vast amounts. In fact, there’s so much interest now, that this should carry on next week.”

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Tags: Rockstar , sales , red dead redemption , revenue , 10m

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