Android is quickly becoming the dominant mobile force in China, with the platform reportedly expected to seize an estimated 80 per cent of the Chinese market’s mobile game revenue in 2013.
In a guest post on Venturebeat, US General Manager of china-based international developer CocoaChina Lei Zhang pointed to several key reasons that has Google outfoxing Apple for the vast majority of the nation’s market.
The developer’s most successful franchise, Fishing Joy, is currently generating $4m gross revenue each month, driven heavily by in-app purchases on Android devices with ultra-broad coverage and carrier-billing.
“These numbers are not unique — other developers have reported revenue on a similar scale from Android games,” Zhang said.
The developer believes while the rest of the world is enamored with the image of iOS, China is going a different route.
“Experts have long assumed that it was only a matter of time before Apple conquered China’s mobile phone market, predicting in January of 2012 that key partnerships could lead to sales of 40m units. As of the second half of 2012, however, some reports showed that iPhones accounted for only 7.5 per cent of the Chinese smartphone market. The prevalence of third-party Android stores alone (at last count there are at least 200) demonstrates Android’s market dominance.”
Zhang added that in contrast, rival Samsung alone accounted for more than 20 per cent of the superior Android market.
China surpassed the US in iOS and Android device activation last June, with the market still very much on the rise. In 2013, the total Chinese smart device gaming market is expected to come in at $793m.