Retail backs away from Skyrim discounting

Ben Parfitt
Retail backs away from Skyrim discounting

It could be one of the biggest releases of 2011, yet retail seems to have decided that it won’t be going to war over the price of Elder Scrolls V: Skyrim.

Even HMV is not doing its usual low-price trade-in title on the game, which has become a regular feature on the High Street in the last few weeks.

GAME, however, has announced a deal. It will be selling the title for £4.99 to anyone who trades-in a copy of either Batman: Arkham City, Battlefield 3, Call of Duty: Modern Warfare 3 or Uncharted 3: Drake’s Deception.

The supermarkets seem to be sticking with near-RRP prices, though, with Sainsbury’s going for £36.99, Morrisons £37 and Tesco £37.97.

It remains to be seen whether we’ve seen the end of widespread discounting on games this year or whether the likes of Zelda: Skyward Sword, Super Mario 3D Land, Need for Speed: The Run, Assassin’s Creed: Revelations, Zumba Fitness 2, Halo: Anniversary, Mario Kart 7, Star Wars: The Old Republic, LEGO Harry Potter and Saints Row 3 will be too much for retail to resist.

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Tags: price , roundup , elder scrolls , Skyrim

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Comments

5 comments

@Ben

I must bring you up on this statement "The supermarkets seem to be sticking with near-RRP prices"

The RRP is £49.99 so Sainsburys @£36.99 are offering 26% off of the RRP.

stuart milton

stuart milton INDUSTRY
Nov 10th 2011 at 12:15PM

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Hi Stuart,

The RRP for Skyrim is actually £54.99. By near-RRP I believe Ben means near the usual price of a new game that retailers opt for (around £39.99).

Dominic Sacco

Dominic Sacco MCV STAFF
Nov 10th 2011 at 12:32PM

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So that makes it even further from the RRP!

And as is standard these days, cheaper through a supermarket than official distribution.

stuart milton

stuart milton INDUSTRY
Nov 10th 2011 at 1:00PM

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I think that's fair enough. I've slightly tweaked the story.

Ben Parfitt

Ben Parfitt MCV STAFF
Nov 10th 2011 at 1:03PM

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MCV you are always misquoting the RRP on stories of whos cheapest ! Shame on you !

Michael Pearce

Michael Pearce INDUSTRY
Nov 10th 2011 at 3:02PM

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