RETAIL BIZ: Campaign Of The Week

James Batchelor
Sonic And The Secret Rings was a commercial hit for Sega, and the publisher hopes to repeat this success with the next in its Wii exclusive series, Sonic And The Black Knight, which arrives on shelves this week.

TV
Sega is running a three-week TV campaign across terrestrial and satellite channels that will target housewives and children, with 30, 20 and 10 second advertisements. The campaign will run across channels such as C4, E4, MTV, Citv, Jetix and Trouble, and within key programming of The Simpsons, Hollyoaks, T4, Ben 10, Neighbours and Smallville.

JETIX

Sega is set to run a three-week TV sponsorship on Jetix, complete with exclusive 30 second TV spots. This sponsorship also includes Jetix web promotion, plus a dedicated mini-site with editorial content, competitions and features.

PRINT
Alongside a five month targeted specialist and lifestyle PR campaign, Sega is set to run a six-week specialist press and children’s lifestyle print campaign. The print advertisements will largely feature single page creatives.

ONLINE
A three week children’s lifestyle online campaign is in the works, which includes website takeovers, leaders, and video content on websites such as: Nick, Miniclip, Monkey Slum, and Cartoon Network.

IN STORE
A strong in-store campaign will begin at the game’s launch. POS that has been made available includes standees, cubes, posters and wobblers.

Info
Released: March 13th
Price: £39.99
Format: Wii
Publisher: Sega
Developer: Sonic Team
Distributor: Centresoft
Contact: 0121 625 3388

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Tags: Retail , sega , sonic , campaign of the week , sonic and the black knight

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