Retail braced for COD's 'D-Day'

Ben Parfitt
Retail braced for COD's 'D-Day'

The High Street is reporting overwhelming demand for Modern Warfare 2.

HMV’s exclusive Prestige Edition, which comes with a pair of night vision goggles, sold out in weeks.

“Call Of Duty: Modern Warfare 2 is one of, if not the, most eagerly awaited games of all time,” said HMV’s head of games Tim Ellis.

“Customer expectations are very high and we are confident this will lead to record sales numbers at launch. This will comfortably be the biggest game in the series.”

Head of buying for third party at GAME and amestation, Kathryn Hinton added: “With the excitement around MW2, there comes an expectation that it’ll be the best ever in the series – and from everything we’ve seen, it’ll deliver.”

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Tags: Retail , sales , marketing , predictions , call , modern , duty , warfare

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