Though Rockstar has not yet released firm sales figures for The Lost and The Damned, Divnich states that online sales of the expansion have now hit $18m, whereas retail sales for the LDC, which come in the form of a coded card, have hit just $3m.
“As we move forward, we expect that 6-to-1 ratio to grow even larger as digitally distributed games don’t have to succumb to retail pressures and loss of shelf space/visibility,” Divnich stated, according to Edge.
Furthermore, EEDAR expects The Lost and the Damned to eventually win $40m worth of sales worldwide, with GTA IV going on to make $800m throughout its lifetime.
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