Xbox One can now be had for £30 below its official RRP in the UK.
Indie retailer SimplyGames is currently offering the machine for £399.99 via Play.com. That’s nearly £30 off the ‘official’ £429 price for the standalone SKU.
The previous cheapest price for the machine was £409.99 from Zavvi – a price that has now been available for over a month.
PS4 received a price cut of its own earlier this month, although GameStop’s stock has long since vanished.