A European retailer may have let slip the release date for Sony's next-generation console.
The poster below, spotted by a NeoGAF member in the Amsterdam branch of games specialist Media Markt, suggests that PlayStation 4 would be on sale from November 13th.
Sony already promised that the device would be available around the world in time for Christmas, retailing at €399 in Europe and £349 in the UK.
However, a Sony representative has told MCV that this is "pure speculation", adding that "other than 'Holiday 2013', we've not made any formal announcement about the specific launch date of PS4".
If it were the real date, the US launch would likely be around the same time, putting the new console on shelves just in time for Black Friday, the biggest shopping weekend of the year.
You can check out the Media Markt poster for yourself right here: