Retailers praise U-Sing boom

Ben Parfitt
Retailers praise U-Sing boom

U-Sing has become a big hit on the High Street, as supermarkets and specialist retailers give special support to Wii’s first karaoke game.

Universal Music and publisher Mindscape have told MCV they are delighted by the support for the initial instalment of their franchise U-Sing: U’ve Got Talent.

Mindscape’s UK general manager Mark Stanger said: “We’ve been greatly encouraged by the support given to U-Sing: U’ve Got Talent.”

The title is being supported by the likes of Asda, Tesco, Game, Morrisons and HMV along with the leading online entertainment retailers.

Said Stanger: “These are high quality retailers and we value and appreciate their support in launching the U-Sing franchise with us.”

Asda games buyer Laura Lister added: “We have been delighted with the initial results on U-Sing, which is one of our best-selling Wii games.

“We’re excited to be involved with the launch of an exciting new brand in our category. It’s a fantastic title that fits well with our customers.”

Universal Music’s Didier Semah added “Universal Music is proud to be involved in the development of the first karaoke game for Nintendo Wii.

“As the real leader in the music industry, Universal Music wants to make U-Sing the leader of all the karaoke games sector.

“The first sales results and the strong support from retailers show that we are on the right track.” 

Mindscape and Universal Music said they would give more details in the coming weeks of their plans to extend the U-Sing franchise in 2010.

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Tags: wii , universal , karaoke , mindscape , u-sing , sing , u , using

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