John Riccitiello has opened up on the pressures, pain, failure, embarrassments, loss and hope of his four years so far as Electronic Arts CEO.
Speaking at a graduation speech last week at his old university, Riccitiello stated: “In the churn of all this industry change, EA found itself on the wrong end of a technology transformation. Our profits were in rapid decline, before they went entirely negative.
“In order to succeed, we would have to fundamentally change how EA creates, publishes and monetises game content.
“I lost a few friends in the process of change."
To read Riccitiello's comments in full, head over to Develop.