Rock ‘n’ Roll focus for Guitar Hero 6

Ben Parfitt
Rock ‘n’ Roll focus for Guitar Hero 6

Activision says Guitar Hero 6 will see the franchise return to its rock ‘n’ roll roots.

The latest in the record-breaking music series is due to arrive before the end of the year on multiple formats, along with a new DJ Hero title.

UK brand manager Jon Edney told MCV: “In many ways we are taking the brand back to its roots and to what made it the biggest selling music game franchise of all time.

“We are forever reminded of the need for Guitar Hero to evolve each year and not just drop a different track list into the game.

“Every year the guys at Neversoft keep on delivering – last year with a game that topped the UK charts.”

The Guitar Hero series has seen an increasingly frequent string of spin-offs such as DJ Hero, Guitar Hero: Metallica and Band Hero, which differ from the rock ‘n’ roll original. The series has sold more than 44m copies worldwide.

Meanwhile, Activision took home the Sony Radio Academy award for best use of branded content in Guitar Hero radio promotion ‘One Last Dream’ – a competition that specifically encouraged classic rock bands to reform.

The competition ran last summer on Absolute FM and gave the winning band, The Original Sinners, the chance to get back together and perform alongside Bruce Springsteen and The Killers.

“To have a campaign recognised at the most prestigious radio awards ceremony is always pleasing, but what made this promotion great was how we had the chance to give something back,” added Edney.

“With regards to Guitar Hero specifically, when you look at the other global brands that were also nominated at the awards, it is a sign of how far our brand has come.

“Not bad for a music video game franchise that was born under five years ago.”

Guitar Hero 6 is scheduled for release this autumn.

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Tags: Activision , guitar hero 6

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