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Rockstar campaign resurrects Red Dead fever

Christopher Dring
Rockstar campaign resurrects Red Dead fever

LOOK OUT GT5, Epic Mickey and WoW: Cataclysm. This year’s best Christmas game might be the quick-to-market sequel to one of the year’s best-selling titles.

 

Red Dead Redemption: Undead Nightmare hits retail tomorrow – just six months after the original topped the charts and ruled summer sales.


The £25 game is a disc packed with content first released as DLC, but Rockstar is promoting it with the same vigour as a new game.


“Red Dead Redemption was one of the biggest launches of 2010 so we’re confident that Undead Nightmare will appeal to the game’s large fanbase, as well as newcomers and gifters who are looking for hit games at Christmas,” Rockstar general manager Neil Stephen told MCV.


“We’re happy to see the game appearing high in the pre-order charts, given how late we announced it to the market, so it gives us confidence that Undead will deliver when it goes on sale.


“In true Rockstar fashion, Undead Nightmare will be heavily supported to ensure it has mainstream exposure through to Christmas.”


TV, online and outdoor advertising has already begun, will continue to Christmas and is expected to hit millions of consumers.

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Tags: Rockstar , Retail , red dead redemption , marketing

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