Rovio: 'We must do free-to-play ethically'

Christopher Dring
Rovio: 'We must do free-to-play ethically'

Angry Birds creators Rovio says it is crucial that parents are made aware of the costs in free-to-play games.

The firm’s comments come after an OFT investigation, which found that developers and platform holders must  ensure users – particularly parents and children – are made aware of in-game costs.         

Rovio launched a major free-to-play kids mobile game late last year in Angry Birds Go. But the studio says it is    already making parents aware of its in-app purchases.

“The only way to do free-to-play is ethically. Accidental purchases benefit no-one,” said Jami Laes, EVP of Games at Rovio Entertainment.

“This is a matter we take seriously. We want our games to be safe and fun for people of all ages. We strive to make parents aware of in-app costs and to use the safeguards the different mobile and payment platforms have.”

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Tags: f2p , free-to-play , rovio , ethical , Angry Birds Go , ethically

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