Campbell brings more than two decades of experience from the likes of THQ, Rage, Virgin and Infogrames UK to the Polish firm, where he will be developing sales and marketing strategies and activities around the world.
“It’s an exciting time for me to join City Interactive as they enter a new phase publishing in the console market,” said Campbell (pictured). “Having established themselves in the mid-price PC market across major European territories, the time is right to use this expertise globally to exploit the huge increase in console installed bases with quality products at the correct price.”
City Interactive’s CEO Marek Tyminski added: “Roy has an impressive background in the video games industry, leading sales and marketing teams to increase the company’s revenue. His experience with successful global sales will be invaluable to our company as we continue to develop products for new markets.”