With the number of YouTubers on the rise, influencers should aim to be more professional if they wish to be successful in their field.
That’s according to Henry Clay, founder and director at YouTube talent management agency Hype Management. Talking to MCV, he discussed what could be done to prevent online controversies as well as how gaming YouTubers should try and prepare for what lies ahead in the future.
“Outside content creation, professionalism is key. Running a YouTube channel is a business and must be approached as such, from time management and forward planning to client relationship management and brand building,” he told MCV.
“And those YouTubers who adopt the more professional approach will certainly be more successful in the commercial side of their operations.”
Clay added: “YouTube is saturated with content, so in order to build a successful channel you have to stand out from the crowd.”
His stance was supported by uChannel Management’s director Sam Barkaway, who called for YouTube to provide more explicit guidelines on how influencers can avoid controversy.
“YouTube changed its policies in 2016, so a solid list on the matter would lay the groundwork for influencers knowing what’s right and wrong,” he said.