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Russian giants form super-distributor

Ben Parfitt
Russian giants form super-distributor

1C has teamed up with Softclub to form a new Russian super-distributor, 1C-Softclub.

Softclub is the biggest console distributor in Russia, while 1C is the country’s largest PC publisher, developer and distributor.

The newly-formed company will now handle all of 1C’s gaming output, and is the second biggest games firm in the country.

1C’s head of PR Anatoly Subbotin said: “We started a new company called 1C-Softclub, together with the leading Russian console distributor and second overall biggest player on the local gaming market.”

The new company was formed in the wake of a tough year for the Russian games market, with retail sales for games reportedly down 40 per cent in the territory.

“2009 was a hard year for us and the games industry in Russia, but we managed to keep and develop our main IPs, kept our main projects in development and released several pretty successful titles,” added Subbotin.

“Our aim for 2010 is to bring more and more products to the international arena.

“Digital distribution helps us a lot to achieve this goal.”
1C told MCV in January it enjoyed huge success over Christmas with PC games sold via digital distribution.

The publisher also announced last week that it has teamed up with budget PC games specialist Focus Multimedia to release even more games into UK retail.

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Tags: distributor , 1c , russia , softclub

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