Sainsbury's lines up GBP 70m of pukka price cuts

According to the newspaper, the cuts will be made across over 1,000 items in-store. The news follows Tesco’s announcement that it is reducing the prices of 600 items by a total of GBP 80 million. Asda, too, is to slash 2,000 items.

While the price cutting by the supermarkets is not specific to games, all entertainment products are likely to feature highly in the campaigns – which will spell more bad news for the specialists.


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