While the price cutting by the supermarkets is not specific to games, all entertainment products are likely to feature highly in the campaigns – which will spell more bad news for the specialists.
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Sainsbury's lines up GBP 70m of pukka price cuts
According to the newspaper, the cuts will be made across over 1,000 items in-store. The news follows Tesco’s announcement that it is reducing the prices of 600 items by a total of GBP 80 million. Asda, too, is to slash 2,000 items.
