Sainsbury’s attacks Tesco in new games battleground

The increased commitment to games has been building momentum since late last year with the appointment of former Woolworths and EUK man Brian Foote as senior buyer for games.

The news this week also comes on the back of Tesco reporting that its non-food business – including consumer electronics and games – has significantly contributed to strong sales over Christmas.

Sainsbury’s has already been busily refurbishing its retail outlets nationwide to accommodate a dedicated games section, and is set to bring its entertainment presence in line with arch rivals Tesco and Asda.

 “We’ll be working very hard with publishers over the next year and we’ll ensure that customers can see that Sainsbury’s is a credible gaming destination,” Foote told MCV. “We’ve got plans in place to roll out more games space in more stores. It will be a significant rise – around 20 per cent. It is a recognition of the importance of the sector.”

 “The games offer has advanced a lot in the last year; we’ve rolled out a games section in 210 stores,” he added. “We had PSP and Xbox 360 hardware at launch, and we’re working hard to get closer to suppliers, which resulted in us holding an entertainment market conference last year.”

News of the new games offering comes after a positive set of Q3 financials for Sainsbury’s in the three months ending December 31st, and in particular an outstanding showing for its online offering. Like-for-like sales were up by 5.2 per cent.


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