Saints Row is biggest THQ launch in history

Over-the-top action crime game Saints Row: The Third was the largest owned-IP launch ever for THQ.

The publisher confirmed that it shipped 3.6m units during its financial third quarter, and 3.8m life to date. These figures were released in THQ’s latest fiscal report, where the company said it expected to ship between five and six million units over The Third’s lifespan.

WWE ’12 didn’t fare too badly either, shipping more than 2m units in the three months ended December 31st, 2011, which was in line with expectations for the title.

To date, sell through for WWE ’12 is up 29 per cent on like-for-like platforms in North America.

About MCV Staff

Check Also

div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

[Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams