Saints Row IV has 'greater potential' than predecessor

Greg Lockley
Saints Row IV has 'greater potential' than predecessor

Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better.

The firm is planning a ‘disruptive’ marketing campaign, featuring a new drink called Saints Flow and a music single.

“Saints Row The Third was a huge success in the UK with over 1m units sold across boxed and digital. But the potential of Saints Row IV is much greater than merely looking at what The Third achieved,” said UK marketing boss Mark Fisher.

Activity includes branding at this year’s Notting Hill Carnival, alongside the usual TV, online and print ads.

And Fisher says the IP has now reached new levels of mass-market awareness.

“Research indicates that 80 per cent of Saints Row The Third players intend to purchase Saints Row IV. That’s an incredibly positive insight into the titles sell-through potential.”

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Tags: marketing , deep silver , campaign , Saints Row IV

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