MCV understands that Sony Computer Entertainment Europe is unlikely to reveal either an 80Gb PS3 or console price drop for the territory at E3 – but that a 'value related' announcement is in the works.
It is currently unknown what this will entail, but it could possibly be a money-saving software or peripherals bundles.
The presentation will take place at approximately 5am GMT on Friday morning.
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.