Sega buys Creative Assembly

By Stuart Dinsey
The deal demonstrates the company's recent emergence as a super-publisher, whilst its on-going hunt for product and studio acquisitions is far from over.

Just a week after announcing its signing of the new console-based Spartan: Total Warrior from the Horsham-based outfit, Sega now owns the company outright - including the hugely successful Total War franchise for PC.

With around 80 staff in the UK and Australia, Creative Assembly has been in award-winning form for several years and will be a significant asset to a growing Sega portfolio which has already seen success in the UK and Europe via Football Manager, Outrun 2, Sonic Heroes and Sonic Mega Collection Plus.

A full analysis of the Creative Assembly swoop and an exclusive interview with European boss Mike Hayes will appear in the print edition of MCV on Friday.

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