Publisher Sega is seeing its investment into the digital space pay off.
The firm’s MCV Award-winning PC download team says senior management have ramped up their digital resource, which has helped the firm crack new territories.
“A few years ago the digital team was bolted on to the side of other departments, with a couple of people at most working on the project. Now we have a specific ESD team of six looking after PC titles,” said Sega’s digital distribution manager James Schall.
“Digital enables you to reach out to new territories.”