Online retailer ShopTo.Net has run its first ever TV advertisement.
The firm teamed up with Ubisoft for the Assassin’s Creed: Brotherhood TV ad, promoting the fact consumers can buy it from the retailer for £32.85.
The ads ran in the week running up to the release of the game (Friday November 19th). They appeared on E4 and Bravo between 8pm and midnight during shows such as Friends, The IT Crowd and Spartacus.
“We are really excited about the ad as it proves ShopTo has become a serious player in the online video games market,” said ShopTo PR and marketing manager Phil Driver.
“The TV adverts are just the next step in ShopTo’s continuing expansion and our commitment to working more closely with publishers on promoting new software sales. As one of the few retailers that doesn’t deal in second-hand games, ShopTo wants to help promote new titles as much as possible.
“TV advertising still offers the best opportunity to reach a wide audience quickly. We are in talks with several publishers for further advertising partnerships throughout Christmas and beyond.
Assassin’s Creed: Brotherhood is the Xbox 360 and PS3 sequel to last year’s smash Assassin’s Creed 2. The franchise has sold over 19m units worldwide since the original game hit stores in November 2007.
Ubisoft is also backing the new game with print ads in specialist publications, online ads on MSN, Yahoo, 4oD, FHM and Spotify, as well as premium outdoor ads in several London Underground stations.
TV ads for Assassin’s Creed: Brotherhood first ran during the World Cup in June this year.