kicks off TV ad drive

Ben Parfitt kicks off TV ad drive

Indie retail giant has kicked off a three-month promotional drive that will see the brand take to UK TV sets.

The shorts, one of which can be seen below, will air during this week’s Champions League games on ITV and will lead with next week’s release Mass Effect 3.

The push also includes a two-month London Underground campaign.

"We are delighted to start our biggest ever marketing campaign with TV advertising this week as we look to increase our market share following the announcement that GAME will not be stocking new releases this month," purchasing director James Rowson told MCV.

"The upcoming campaign will focus on value-based offers through quality digital and direct marketing to retain brand value and deliver sales into the void left by GAME Group's recent troubles.

"We have worked closely with EA in the past week to ensure that there is solid communication to customers that we are delivering EA's games for release including Mass Effect 3 and FIFA Street."


Tags: Retail , tv , advertising , campaign , shopto

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I think the stripes at top and bottom of picture have taken so much space - it's quite annoying and looks fuzzy too

Kamal Hitari

Kamal Hitari INDUSTRY
Mar 6th 2012 at 4:38PM

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I have to agree with Kamal. I was expecting something a little more professional. However it is a great time for ShopTo to expand their customer base, its good to see an indie getting the support it needs from publishers to grow and survive, especially in tough times. EA have always been quite helpful to ShopTo though so its not come as a surprise. Hopefully we'll see an article in a few weeks letting us know how many new subscribers ShopTo managed to rake in as a result of this TV & Tube marketing push.

Darren Bennett

Darren Bennett INDUSTRY
Mar 7th 2012 at 8:08AM

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