The road to XBOX ONE. Follow the journey

Show and Sell

It’s taken years of hard work for Eurogamer Expo to achieve its lofty status, even longer for Wolf Events to establish the cross-media MCM Expos, and word is that Play.com Live was a costly move.

But if someone can crack this arena, you’d hope it would be GAME.

Indeed, while the firm may be talking about a five-point transformation plan, this event might be the biggest test of its power. In-store Wi-Fi? Nothing compared to converting Reward Card holders into paying attendees willing to trek to the Birmingham NEC.

Martyn Gibbs says that the event itself isn’t designed as a money-spinner for the Group, and is instead a testament to how publishers can access its audience.

He’s probably not lying.

But even if GAME won’t see a dime from it, the firm is certainly putting its money where its mouth is by saying it can draw the crowds in.

Advertisement

Tags: This article has no tags

Follow us on

  • RSS