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Single PS3 due at £425

Speaking exclusively to MCV after a private retail briefing, Sony Computer Entertainment UK boss Ray Maguire immediately pinpointed the E3 revelations of a double configuration and online pre-pay cards as not necessarily right for this side of the Atlantic.

“The lower-end 20Gb version of PlayStation 3 has no wi-fi, no HDMI and none of the other slots in it, so it’s really a question of where we would position it. It’s more likely that we will only launch the 60Gb version,” said Maguire.

“We have time to watch the yen and be flexible, but that 60Gb version looks like £425 in the UK at the moment. High trade margins in the UK are likely to see it come in with that kind of street price, though it’s ultimately up to retailers.”

Maguire had pulled in the leading games buyers for a meeting to discuss PlayStation 3 plans, with hardware launch, software pricing and its online proposition all discussed.

“It’s five months until launch, so we have time for dialogue with retailers. Maybe the early adopter price for PlayStation 3 is really upwards of £2,000, given that retail has a great opportunity to drive HDTV TV sales,” added Maguire.

“And we won’t be launching the pre-pay card for online that was demonstrated at the press conference. It’s not right for the UK – too difficult to launch or manage."

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